Melt!, the Indie & Electro Festival organised by Intro Magazine, now uses widget marketing, just like Daft Punk did in October last year. Widget Marketing might come in disguise of a microsite that is embeddable by a simple HTML code snippet.

The Melt! widget looks like that:

Cool stuff.

    Why is it so effective and widespread within the new web landscape?

  1. This form of viral marketing provides an extremely good ROI based on the resources available. Your embedders become your marketing team.
  2. Widgets may take time and manpower to develop, but the deployment and embedding cost nothing.