Melt!, the Indie & Electro Festival organised by Intro Magazine, now uses widget marketing, just like Daft Punk did in October last year. Widget Marketing might come in disguise of a microsite that is embeddable by a simple HTML code snippet.

The Melt! widget looks like that:

Cool stuff.

• Short definition of widget marketing
• Blog me widgets are powered by french multimedia agency Ibernatus

Why is it so effective and widespread within the new web landscape?
1. This form of viral marketing provides an extremely good ROI based on the resources available. Your embedders become your marketing team.
2. Widgets may take time and manpower to develop, but the deployment and embedding cost nothing.

I just made a new friend on MySpace - and I do not regret. I know his remixes for Chromeo, Das Pop and some of his genuine compositions. Check out Contact at his Myspace Site.

From Discogs:

Yuksek is one of the front runners of the new wave of French electro. His productions and remixes released on I’m A Cliché, Rise & Relish have captured the interest of many and have been playlisted by Pedro Winter, Andrew Weatherall, Freeform Five, Mylo, Laurent Garnier, Justice, Detect […]
Alone on stage with his machines and a microphone, he goes back to the origins with his no-nonsense old school sound, [….] an orderly mess mixing hip hop and techno rhythms, pop structures, dry & accurate sounds.

I blended sounds that swirl your gutts and later on kick your butt. Have a double sized Srewdriver & enjoy listening.

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