Melt!, the Indie & Electro Festival organised by Intro Magazine, now uses widget marketing, just like Daft Punk did in October last year. Widget Marketing might come in disguise of a microsite that is embeddable by a simple HTML code snippet.

The Melt! widget looks like that:

Cool stuff.

• Short definition of widget marketing
• Blog me widgets are powered by french multimedia agency Ibernatus

Why is it so effective and widespread within the new web landscape?
1. This form of viral marketing provides an extremely good ROI based on the resources available. Your embedders become your marketing team.
2. Widgets may take time and manpower to develop, but the deployment and embedding cost nothing.

Boy Friends 010 - Donkey Kong from Team Genius on Vimeo.

via Webmove.org

I just made a new friend on MySpace - and I do not regret. I know his remixes for Chromeo, Das Pop and some of his genuine compositions. Check out Contact at his Myspace Site.

From Discogs:

Yuksek is one of the front runners of the new wave of French electro. His productions and remixes released on I’m A Cliché, Rise & Relish have captured the interest of many and have been playlisted by Pedro Winter, Andrew Weatherall, Freeform Five, Mylo, Laurent Garnier, Justice, Detect […]
Alone on stage with his machines and a microphone, he goes back to the origins with his no-nonsense old school sound, [….] an orderly mess mixing hip hop and techno rhythms, pop structures, dry & accurate sounds.

I blended sounds that swirl your gutts and later on kick your butt. Have a double sized Srewdriver & enjoy listening.

Download

Snoop Dog made it. He has now become the reincarnation of German Folk singer Roy Black:

And here is a bloke who tried that in 1971:

Your are thirtysomething? This is how you will be able to appear 15 years younger then you actually are. A quick instructional tutorial:

Third:
Then, forget about First and Second, go to a club with the following song on CD. Sandbag the DJ to play it, then pretend having a epileptic air guitar slip and rock the house.

I promise you’ll get all the chicks.

Soulja Boy vs. Van Halen - Jump Dat Soulja. Mashup by DJ Lobsterdust

Girls, this is so unbelievably cool: Ishkur is a guy out there who managed to sketch an interactive map of electronic music history. Don’t be distracted by the cheesyness of the whole thing: He is one who knows about beats, tempo an harmonies.

Ishkurs Guide to Electronic Music

It’s not complete, it’s not not up-to-date and it’s not web2.0 at all [Yeay! Finally]: For example the whole german and european Electro-Universe is missing. But I had so much fun clicking on the buttons that I totally forgot about hypes and that I don’t live in the 90s anymore.

This is a Do it Yourself Website: Go there and play around.
BTW: What I like the most is Ishkurs description of the genre CasioCore: “Push The Demo Button on your Keyboard”.

Girls, I hope I will make my way to the 22nd century. I don’t want to miss surprises when I’m 130 years old…

Bienvenidos a Colonia, Welcome & Alaaf,
on the First Holy Day of Carnival: Weiberfastnacht (untranslatable) there will Beer & Champagne: Come here and sing along:

I will be spinning some Bastardpop and trashy 90s tunes.
You are not in Cologne? Shame on you!