Melt!, the Indie & Electro Festival organised by Intro Magazine, now uses widget marketing, just like Daft Punk did in October last year. Widget Marketing might come in disguise of a microsite that is embeddable by a simple HTML code snippet.

The Melt! widget looks like that:

Cool stuff.

• Short definition of widget marketing
• Blog me widgets are powered by french multimedia agency Ibernatus

Why is it so effective and widespread within the new web landscape?
1. This form of viral marketing provides an extremely good ROI based on the resources available. Your embedders become your marketing team.
2. Widgets may take time and manpower to develop, but the deployment and embedding cost nothing.

This was made by Tom Lowe. Shot with a Canon 350D DSLR. Simply great!

I just made a new friend on MySpace - and I do not regret. I know his remixes for Chromeo, Das Pop and some of his genuine compositions. Check out Contact at his Myspace Site.

From Discogs:

Yuksek is one of the front runners of the new wave of French electro. His productions and remixes released on I’m A Cliché, Rise & Relish have captured the interest of many and have been playlisted by Pedro Winter, Andrew Weatherall, Freeform Five, Mylo, Laurent Garnier, Justice, Detect […]
Alone on stage with his machines and a microphone, he goes back to the origins with his no-nonsense old school sound, [….] an orderly mess mixing hip hop and techno rhythms, pop structures, dry & accurate sounds.

I’d like to share this little video from my trip to Finland in march. A collage of the endless hours me and my brother spend behind the wheel. This is an update to Hey Suomi | The Finn Album

• Music: Cocorosie - Bear Hides and Buffalo

Shortened Line Up for the 12th Melt! Festival, July 18th-20th in Ferropolis, Germany.
It is close to Leipzig and Magdeburg.

• Alter Ego
• Björk
• Booka Shade
• Boys Noize
• Burger/Voigt
• Cobblestone Jazz
• Crookers
• Daniel Haaksman
• Does It Offend You, Yeah?
• Editors
• Efdemin
• Ellen Allien
• Franz Ferdinand
• Friendly Fires
• Fujiya & Miyagi
• Gui Boratto
• GusGus (live)
• Kissy Sell Out
• Klee
• Len Faki
• Mathew Jonson
• Miss Kittin & The Hacker
• Modeselektor
• Renato Ratier
• Róisín Murphy
• Sascha Funke
• Stereo MC’s
• Supermayer
• The Teenagers
• The Whitest Boy Alive
• The Wombats
• Tobias Thomas
• Tomas Andersson
• Uffie & Feadz

There should be something for you, too…. Here are some snaps from the past festival years:

Some photos from my short trip to Finland, where I was visiting my cool Brother. Click image for 1st class resolution:

I will add some storytelling to this, as well as a video. Enjoy for the moment.

Girls, this is so unbelievably cool: Ishkur is a guy out there who managed to sketch an interactive map of electronic music history. Don’t be distracted by the cheesyness of the whole thing: He is one who knows about beats, tempo an harmonies.

Ishkurs Guide to Electronic Music

It’s not complete, it’s not not up-to-date and it’s not web2.0 at all [Yeay! Finally]: For example the whole german and european Electro-Universe is missing. But I had so much fun clicking on the buttons that I totally forgot about hypes and that I don’t live in the 90s anymore.

This is a Do it Yourself Website: Go there and play around.
BTW: What I like the most is Ishkurs description of the genre CasioCore: “Push The Demo Button on your Keyboard”.

Girls, I hope I will make my way to the 22nd century. I don’t want to miss surprises when I’m 130 years old…

It’s Passagen time in Cologne once more… Passagen 2008 is a not-so-alternative-anymore alternative parallel furniture exhibit during IMM Cologne.

We were strayin’ around the streets of Belgisches Viertel in Cologne and I was annoying my friends by taking pics all the time. But, hm, one night is just not enough…

Here are some unordered impressions - including:

• Screw Clamp rack by Daniel Rohr
• A Kaarsemaker chair
• Poster from Nachlux competition (Rocky - Lamp & Barbell combined)
• Pillow Talk cushions by Lichel & Menzlewski
• …and some casual friend shots.